Accenture is giving consulting a new name as it doubles down on AI: 'reinvention services'
Accenture CEO Julie Sweet said the firm is creating a new, integrated division to go all in on AI. Sweet said on the earnings call that AI is the firm's strongest bet for creating new demand and that to maximize AI's potential, the firm is consolidating its strategy, consulting, song, technology, and operations services into a single unit known as "reinvention services," starting September 1.The global consulting firm reported its earnings on Friday, highlighting a generally positive performance for the third fiscal quarter of 2025.What consultants do sometimes needs to be explained, and "reinvention services" is no exception.After more than 35 years in the business, Accenture is giving consulting a new name: "reinvention services."